Tequila Lollipops for León Y Sol
A case study in custom confections, tight deadlines, and one very emphatic email
When premium tequila brand León Y Sol reached out in June with a bold idea—custom tequila-flavored lollipops for a "high-impact activation" in New Orleans—we knew this wasn't going to be your average candy project.
The Brief (That Kept Evolving)
León Y Sol's vision was ambitious:
- Custom tequila-flavored lollipops (non-alcoholic)
- Branded design reflecting their aesthetic
- Delivery by July 20th to New Orleans
- "Ability to preview mockups or flavor samples in advance"
Their goal? Create something that would generate buzz and give guests an unforgettable brand experience.
The Perfect Solution
We proposed something even better than they imagined—embedding their iconic sunburst logo directly inside each lollipop. Think of it as edible branding at its finest.
The final masterpiece: 500 custom round lollipops featuring the León Y Sol logo embedded in gold against a black background, each individually wrapped in clear cellophane. The result was stunning—a premium confection that perfectly captured their brand's bold, sophisticated vibe.
The Flavor Adventure
This is where things got really interesting. León Y Sol actually shipped us a bottle of their signature tequila to our Pomona facility. (Yes, we have the best job ever.)
Our first small batches were tasty, but the tequila notes weren't coming through as strongly as we wanted. When you're crafting something that represents a premium tequila brand, precision matters—every flavor note needs to be just right.
After some back-and-forth, we got this message: "We just tried the lollipops, lets just make the tequila flavored ones, and let's make them taste as much as core tequila pls."
Translation: Go full tequila or go home. Challenge accepted.
The Deadline Drama
Like most event projects, the timeline got tighter as launch approached. What started as a July 20th deadline quickly shifted earlier, and we found ourselves navigating the classic event producer dilemma—everything needed yesterday.
As the event date approached, the timeline became increasingly tight. Event deadlines are no joke, and we've all been there.
Mission Accomplished
We pulled it off with a strategic split shipment—300 lollipops delivered Friday, 200 more on Saturday. León Y Sol got their tequila-flavored masterpieces just in time for their New Orleans activation.
Each 1.75" round lollipop featured that gorgeous sunburst logo embedded in gold, individually wrapped and ready to make an impression. The final product was everything they'd envisioned and more—a conversation starter that perfectly embodied their brand.
The Results Speak for Themselves
The activation was a hit. One guest rated the lollipops "10 out of 10." León Y Sol shared the success on Instagram:
Conclusion
Innovation beats imitation. The embedded logo solution created something truly unique that guests had never seen before.
Flavor testing is everything. It took multiple rounds to nail that perfect tequila intensity, but the final result delivered the bold experience León Y Sol wanted.
Great partnerships create magic. When brands trust us with their vision, we can push creative boundaries and deliver something extraordinary.
