Pattern Labs "Future of Growth" Custom Lollipops
TL;DR
Challenge: Create memorable, on-brand edible giveaways for Patterns Labs live event that captured futurism, tech aesthetics, and playful creativity.
Solution: Full design and production of two show-stopping concepts—custom round logo lollipops (white peach) and suitcase-shaped lollipops (blue raspberry)—delivered on time for flawless event integration.
Results: Hundreds of attendees shared photos, raved about the creativity, and left with tangible brand keepsakes. Patterns Labs called the lollipops a "huge hit," with guests asking where to get more.
THE CREATIVE CHALLENGE
When Patterns Labs envisioned their "Future of Growth" gathering, they craved conference giveaways that transcended typical swag. Generic notebooks and tote bags felt stale. They wanted interactive event favors—something visually stunning, deliciously memorable, and perfectly aligned with their innovative, joyful, future-facing spirit.
The dream?
- A round logo lollipop in white peach showcasing brand precision with California sunshine
- A suitcase-shaped blue raspberry lollipop symbolizing discovery, adventure, and boundless imagination
These weren't just treats—they were custom branded candy storytelling—pieces people would savor, share, and snap photos of.
MEET PATTERN LABS
Pattern Labs is pioneering the future of airport ground operations through autonomous robotics and dynamic logistics systems. Born from a team with deep roots in unstructured autonomy and aerospace—including alumni from Canvas Technology (acquired by Amazon in 2019)—Pattern Labs is on a mission to bring predictability and efficiency to some of the most demanding, fast-paced logistics challenges on Earth. Their autonomous baggage robots and accompanying systems are transforming how airports operate, bringing a harmonious rhythm to the way the world moves.
THE EVENT PLANNING CHALLENGES WE CONQUERED
| Event Producer Challenge | What They Needed | How Sparko Sweets Delivered |
|---|---|---|
| Conference swag fatigue | "No more boring promotional items" | Two bold custom designs: a sleek suitcase candy and a custom printed logo lollipop |
| Brand accuracy anxiety | "Colors & details must match our vision" | White peach logo pops maintained clean branding, while blue raspberry mirrored their playful innovation |
| Event timeline pressure | "We need them in Long Beach by Sept. 8" | Produced and shipped right on schedule, delivered to hotel lobby ahead of showtime |
THE MAGIC IN ACTION
Design & Development
- Lightning-fast mockups: Logo pops in white peach, suitcase candies in blue raspberry
- Flavor storytelling: Chose flavors that echoed Patterns' brand palette (White Peach from our secondary California collection)
- Rapid prototyping: Physical samples delivered, approved, and rushed to production in under 10 days
Production & Delivery
- Seamless coordination: Parallel scheduling of molds, candy creation, and packaging to nail the September 8 deadline
- White-glove logistics: Hand-delivered to the event hotel in Long Beach, carefully packaged for perfect arrival
- Peace of mind: Daily progress updates, transparent invoicing, and final confirmation before event day
THE SWEET VICTORY
Pattern Labs custom branded candy became the star of the attendee experience:
Instant Magic
- Guests immediately engaged, capturing photos and sharing across social platforms
- Skyeler Smith, Growth Director at Pattern Labs, confirmed they were a "huge hit" at the show
Lasting Brand Love
- Attendees departed with edible brand memories they could savor and treasure
- The suitcase design perfectly reinforced Pattern Labs themes of growth and exploration
CHALLENGES WE SOLVE FOR EVENT TEAMS
| Common Industry Pain Point | The Sparko Sweets Solution |
|---|---|
| Vendor chaos | One trusted partner from brainstorm → mold → flavor → flawless delivery |
| Brand alignment stress | Colors and flavors curated from Sparko's design universe to echo your brand story |
| Conference deadline nightmares | Guaranteed delivery to your venue ahead of showtime |
| Attendee engagement | Shareable, Instagram-worthy, and delicious—interactive event favors people crave to experience |
READY TO TRANSFORM YOUR NEXT EVENT INTO A FLAVOR-FORWARD CELEBRATION?
Whether you're orchestrating a high-profile conference, an immersive brand activation, or a product launch that demands perfection, Sparko Sweets eliminates the chaos so you can focus on creating magical moments that sparkle. From conference giveaways to custom branded candy that tells your story—we craft interactive event favors that attendees actually want.
Planning an event? Let's make your edible moment.
